In order to create a successful craft fair in Brighton, you are going to need to focus on the promotion of your event. There are 3 different areas to focus on in order to successfully promote your craft fair in Brighton:
- Physical advertisement
- Social Media
- Other online platforms
Remember it’s all about teamwork. Everyone involved should contribute in their way to promote the fair, the host of the craft fair should be creating the promotional content, however, you want that content to be shared by all involved in the fair too. The more people that join forces to spread the word about a project, cause, or event, the more everyone benefits. For instance, you want all the artists, creators and the venue to be sharing your promotion of the craft fair too and it will benefit both of you!
Where to start
Advertising is the best way to promote a craft fair in Brighton you are hosting.
Here are the best ways to reach a multitude of potential customers across different platforms.
Printed Leaflets, Posters, etc
Attract people who aren’t always online! You can create and print leaflets and posters yourself, and go to a local printer’s shop to get them printed. Make sure your posters are bright and colourful, whilst printing black and white is going to be slightly cheaper, they are much less likely to stand out to people and be read. You should include information about your products, venue and date. Check out this helpful video with tips to help you create the best posters.
You can hand them out at:
- Other craft fairs – If you attend many busy fairs or shows as an individual or as a business remember to hand out printables to people who stop by your stall. Many people don’t purchase the first time but by handing out leaflets or hanging posters allows them to find you when they are ready to buy.
- At work – Leave a stack in the office, staff room or any other place for your co-workers to spot.
- Post them – Post them through local people’s letterboxes.
- Local Shops – Hand into a local shop for the staff to share out.
There are so many social media platforms out there, so use them all. Don’t just settle for one to do all the advertising for you.
Remember, make sure you use relevant hashtags on each of the platforms, but don’t go overboard. Make yourself discoverable with keywords that are appropriate to your event, such as events, craft fairs, handmade, support local, art, etc.
- Instagram – Combine your information with attractive pictures to attract your audience. Be aware of the number of posts you publish a day, limit them to 1-2 a day. You don’t want to spam your customers, this will just annoy them! Try posting once a day for the week leading up to your event. This is the most effective time for your company to promote itself, you need people to know about your event in advance so they can plan their time but not too far in advance and then never again so that they forget it’s happening.
- Facebook – Make sure you use Facebook before and during the event to promote your company. Keeping it simple is key. You can keep your audience’s attention by posting teasers for the event. Why not try creating an event on Facebook too. This will help you know how many people you can expect to come and who is interested in your craft fair.
- Twitter – With this platform, you can get away with several posts a day. With over 6000 tweets per second and hundreds or even thousands of accounts to follow, your single tweet may be overlooked. A few tweets a day on the subject of a craft show shouldn’t overwhelm your followers.
- LinkedIn – This is great for B2B (Business To Business) communications. Like with Facebook, less is more as you don’t want to oversell and look repetitive. Here you can connect your brand with millions of professionals across the globe. It’s great for you to generate new leads and build brand awareness within many communities.
Other online platforms
How about taking advantage of your other online platforms?
- Blog posts – These are so easy to create and update when needed, so take the time to correctly add and remove up to date information so you can easily connect with your customers. Your blog should be updated with times, dates and locations about the events and exhibitions you are attending or hosting.
- Creating your website – The first place people go when they are searching for you online is your website. Having a website is a terrific idea. In addition, you can link all your other social platforms, blogs, and products here so that people can easily find them. You should keep it updated as you add events to your schedule.
If you are looking to host a craft fair you might be interested in reading some of our other articles:
If you think St. Augustine’s Arts and Event centre could be the perfect venue for your craft fair, you can contact us here.